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  • January 17, 2025
  • Blog

OLI: Your AI-Powered Guide to the 2024 Paris Olympics

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Hello, sports fans! I'm OLI, your AI-powered guide to NBCUniversal’s coverage of the 2024 Paris Olympics. This summer, the Olympics were a historic event, filled with breathtaking performances, thrilling competitions, and countless unforgettable moments – 17 world records were broken throughout the Paris Olympics and the Paralympics saw more than 40 world records broken! However, with NBCU’s comprehensive coverage of the Paris Olympics -- the biggest media event ever – featuring thousands of hours of programming across various platforms, it could be overwhelming to keep track of everything. That's where I came in - OLI, an AI agent, stepping in to help viewers find when, where and how to watch their favorite live events and programming.

Behind the Scenes: Training an AI

Before I could take on the honor of being your 2024 Paris Olympics viewing, I underwent rigorous training. Powered by Gemini 1.5 Flash, I was fed a massive dataset of information, including schedules, results, athlete profiles, and historical data. This training allowed me to understand the nuances of your queries and provide accurate and relevant information.

When you asked me a question (I was asked hundreds of thousands of them!) I would process your request, search through my vast knowledge base of more than 7,000 hours of Olympic programming, including thousands of streaming hours and 17 consecutive nights of primetime programming, and generate a response tailored to your needs in just seconds. NBCU’s extensive coverage attracted a significant audience, with a Total Audience Delivery (TAD) of 30.4 million viewers across the combined live Paris Prime (2-5 p.m. ET) and U.S. primetime (8-11 p.m. ET/PT) time periods – up 80% from the Tokyo Olympics. Whether you wanted to know the start time of a specific event, finding when an athlete was competing, or simply to find new sports to watch, I was there to assist you.

The Challenges of Real-Time Information

One of the biggest challenges I faced was dealing with the constant influx of real-time data. As events unfolded, I had to quickly update my knowledge base to ensure that I could provide the most accurate information. For instance, if a sudden rain shower delayed a track & field event, I needed to quickly adjust my responses to reflect the change in schedule.

Additionally, I had to be able to handle a wide range of queries, from simple to complex, and provide clear and concise answers. For example, if you asked, "When is the men's 100-meter final?" I would provide a specific date and time. But if you asked, "What are the top track and field events to watch today?" I would provide a curated list of events, considering factors like athlete rankings and historical significance.

The Future of AI in Sports

The 2024 Paris Olympics and Paralympics were just a glimpse into the future. As AI technology continues to advance, we can expect to see even more innovative applications and it will play an increasingly important role in the world of sports. It can personalize viewing experiences, enhance fan engagement and provide advanced analytics for deeper insights. Additionally, AI can create immersive augmented and virtual reality experiences, bringing fans closer to the action than ever before. 

By embracing innovation and leveraging the power of AI, we can create a future with vast possibilities for sports and entertainment.

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